There are tons of influencers on social media these days. They come in all shapes and sizes, with different levels of success. Some people seem to be able to make money just by posting pictures on Instagram. However, there are also plenty of fake influencers out there who want nothing more than to take your money and run without giving you anything back in return! So how do you know if an influencer is real? Here are five ways to tell if they’re fake!
Learn the Signs of Fake Followers
Signs of fake follower are pretty easy to spot. There’s no way an influencer can make money if nobody is following them, so they’ll do anything it takes to get followers on social media! They might like and comment on your posts in order to get you to go check them out or follow you back because they know that will encourage you to follow them. They might even buy followers! So, if an influencer has a ton of followers, but their engagement is low, that’s a pretty good indication that they’re fake.
Check Their Profile for Spam Comments
Another sign of a fake influencer is spam comments on their profile. If you take a look at the comments on an influencer’s social media posts, and half of them are just “nice pic” or something like that, then they probably bought their followers. People buy fake engagement because real engagement is hard to come by!
Check Their Engagement Rate for Signs of Fakery
An influencer who has a ton of followers but very few likes on their posts might also be fake. It’s hard to get likes on photos, so if you see an influencer with a high number of followers but very little engagement, they might have bought their followers.
Watch Out for Fake Reviews
Fake influencers aren’t just limited to social media, though; there are plenty who try and game the review system too! They might start leaving fake reviews for your website, product, or service to try and boost you up in the rankings. Sometimes it can be hard to tell if an influencer is real just by looking at them!
Look Out for Fake Likes
Fake likes don’t just come from spammy comments, though; sometimes they’re pretty easy to spot, too – especially if they come from accounts that have been inactive for a long time! If an influencer has suddenly gained a ton of likes on one of their posts, it’s probably because they bought them.
It’s better to follow real people that care about you and are genuine with their content. It’s more likely that they are real influencers. These top ways can clean out your Instagram timeline in an instant!